For a successful website launch, the site must be submitted to the search engines. There are thousands of search engines and directories on the Internet and there are a number of methods that can be used for s earch engine submissions. Each search engine sets their own guidelines, so there isnít a standard method for search engine submissions; however, there are a few standard procedures which are effective with all search engines. You do want to be aware of spamming rules with the search engines because spamming the engines can get your site blacklisted and dropped so be weary of accepting any advice given to you concerning search engine optimization techniques.
Meta-tags are acceptable and play an important role in search engine submission. They are not visible on the HTML page, but are written within the source; therefore, they are not visible to page visitors, but they are picked up by the search engines. Meta tags are key to generating search engine traffic to your clientís website.
Basically, there are three types of meta tags; the title, the keywords and the description. The three components are equally important because the search engines use them differently. Some search engines may search by title only while some search by keyword and others consider all three components in determining which sites are most relevant to the browsers search request. Understanding meta tags is imperative in gaining top search engine ranking.